Notes from the
inbox.
What we actually see across live campaigns. Plain answers on cold email, lead generation, deliverability, the law and what it all costs, with no recycled agency theory. Want it done for you? See our cold email agency or how appointment setting works.
What is cold email
Is it just spam? How to tell the difference, and when it works.
Read more →What is B2B lead generation
A lead is a guess. A meeting is a fact. The five ways businesses do it.
Read more →Cold email open rates
What is a good one? The question stopped making sense in 2021.
Read more →Is cold email legal
CAN-SPAM, UK rules, Canada's CASL and Gmail's rules in plain words.
Read more →Cold email metrics
The ladder of six numbers, and how to tell which one to blame.
Read more →Cold email reply rate
What is a good one? It depends on your industry. Here are ours.
Read more →Cold email deliverability
SPF, DKIM, DMARC and warmup, with a setup checklist.
Read more →Lead generation cost
What it costs, in house or agency, and the one number to compare.
Read more →How to write a cold email
4 lines, under 80 words, and a live checker for yours.
Read more →Cold email follow-up
How many, how far apart, and what each one should say.
Read more →