Meetings held with buyers who fit. Everything else we do, the offer, the domains, the copy, the replies, exists to move that number. You show up to the calls.
Most agencies sell you "campaigns". A campaign is an activity. What you need is a pipeline, and a pipeline has six jobs in a fixed order. If an agency skips one, the others fail quietly. Here is who does what when you work with us.
We rewrite your promise until a stranger can say yes to it in one read. Weak offers kill more campaigns than spam filters do.
You: one 45 minute callVerified contacts that match your best customers by role, size, trigger and region. Triple checked so bounces stay under 2%.
You: approve the ICPSecondary domains, warmed inboxes, SPF, DKIM and DMARC. Your main domain never sends a cold email. You own all of it.
You: nothingPlain text, under 80 words, written in house for your buyer. No templates, no AI slop, nothing you would be embarrassed to sign.
You: approve the first sequenceHuman volume per inbox, A/Z tests on openers and offers, weekly cuts of whatever is not earning replies.
You: read a weekly reportOur team answers every reply the same day, handles objections, and books qualified calls on your calendar.
You: show upThe honest comparison is not salary against retainer. It is the full cost of a working outbound seat against the full cost of a working agency, including the months before either books a meeting. Change any number below to match your situation.
An SDR still makes sense when you need someone on the phone all day, or your deal needs heavy technical discovery before a meeting. For getting qualified first meetings on the calendar, an agency is usually faster and cheaper to start. You can always hire later and hand them a working playbook.
Agencies price in four ways. Each one tells you what the agency is protecting.
| Model | How it works | The catch |
|---|---|---|
| Monthly retainer | Fixed fee for the whole service | Only fair if the agency reports outcomes, not activity |
| Setup fee plus retainer | Large upfront fee, then monthly | You pay for infrastructure before any proof |
| Pay per meeting | A fee for each booked meeting | Pushes the agency to book anyone who says yes |
| Revenue share only | Paid only when deals close | Rarely survives a 2 to 6 month sales cycle |
We charge a flat monthly fee because it lets us turn down unqualified meetings without losing money. Our annual plan adds a small share of sales so we win only when you do.
People ask for it a lot, so here is the plain answer. B2B deals take 2 to 6 months to close, and what happens after the first meeting depends on your sales team, your pricing and your timing. An agency paid only on closed revenue either cuts corners to survive or walks away by month three. Neither helps you.
Use this on us or on anyone else. Tick what the agency confirmed on the call, in writing if you can.
Results depend on your offer, deal size and market, so we will tell you on the first call what we think is realistic for you, including when the answer is "not much".
Anyone selling to consumers, offers under about $3,000 in contract value, and gaming or gambling. In those cases a meeting rarely pays for itself, and we would rather say so up front.
It depends on the model: monthly retainer, setup plus retainer, pay per meeting, or revenue share. We charge $1,250 a month all inclusive, or $3,500 a year plus 1 to 2% of sales from meetings we book in the first 12 months.
Domains warm for about 14 days. First meetings typically land inside 3 weeks of kickoff, and volume builds from there.
You stay month to month after the first 90 days. If we cannot hit the targets we agreed to, we stop billing.
No. Strategy, copy, deliverability and reply handling are all done in house.
We send on Instantly, enrich with Clay and Apollo, and sync to your CRM. Here is why we chose Instantly over the alternatives.
Yes, in the US, UK and Canada when you follow the rules. Read our plain words guide to CAN-SPAM, GDPR and CASL.
15 minutes. We map your offer, your buyers and the pipeline we can realistically build. No deck, no pressure.